The CFP Board now requires training in financial psychology, which they define as "identifying and responding to attitudes, behaviors, and situations that might impact decision-making, the client-planner relationship, and the client's financial well-being." Beyond what's taught in the curriculum, how can you implement processes in your practice to improve your client relationships and enhance financial outcomes? Throughout this session you will learn practical applications to begin confidently using these tools in your practice.
Learning objectives:
- Develop and understanding of Financial Psychology: Explore the principles of financial psychology, including methodologies such as life planning and financial therapy, and learn how to integrate them into your financial planning practice to enhance client outcomes.
- Master essential client discovery techniques: learn how to ask meaningful and insightful questions that facilitate deeper client discovery, both at the outset and throughout the client relationship.
- Apply Financial Psychology techniques to real-world financial scenarios: learn from different real-life client scenarios where a financial planner enabled the client to make a complex, stressful decision more easily.
Meet Danika Waddell
Danika Waddell is a Certified Financial Planner(tm) and founder of Xena Financial Planning. She works with women in the tech industry who are deeply about their impact on the world. Danika is passionate about making financial planning more accessible to people who have typically felt excluded by our profession. She was recognized as one of Investopedia's Top 100 Advisors in 2022 and 2023. She is a Registered Life Planner and has completed a Masters of Science in Advanced Financial Planning with a focus on life planning at Golden Gate University. Danika has served in various roles on both FPA and NAPFA boards.